YIWU SHANGCHENG TECHNOLOGY CO., LIMITED is a comprehensive technology enterprise focusing on the R&D and sales of automotive aftermarket products, with self-spraying series as the core product line, and its Worthen brand has formed a wide influence in the Middle East and African markets with excellent quality. Based on a global vision, the company has built an auto parts product matrix covering body repair, parts maintenance and other fields, relying on the continuous optimization of environmental protection formula and quick-drying technology by the professional R&D team, and the products have passed a number of international quality certifications to meet the vehicle maintenance needs in high temperature and dry climate environments. The company adopts a flat collaboration model, realizes an efficient closed-loop from demand insight to product delivery through a cross-departmental agile collaboration mechanism, and deeply links the technology, marketing, and supply chain teams to accurately grasp the differentiated demand for automotive fast repair products in the Middle East and Africa markets. At present, it has established a localized service network in key regions such as the United Arab Emirates and Kenya, providing full-chain support such as warehousing and distribution, technical guidance, etc., and its market share has steadily increased. Adhering to the concept of quality-empowered business ecology, the company continues to deepen the technical barriers and service value of the Worthen brand, creates sustainable growth momentum for regional partners driven by innovation, and is committed to becoming a benchmark enterprise in the field of automotive aftercare in emerging markets.